Exquisitely selected avantgarde fashion
Stefanie Hofer, Entrepreneur for Fashion (Design) & (Holistic) Style Guide, brings together an eclectic mix of international avant-garde design in the 240-square-metre former industrial hall.
The carefully curated assortment includes fashion, accessories, footwear & fragrances from leading labels of the avantgarde scene such as Boris Bisjan Saberi (SP), Rick Owens (US), Isabel Benenato (IT), Daniel Andresen (BE), Marsèll (IT), Officine Creative (IT), Army of Me (SWE), Rundholz (DE) or Mad et Len (FR).
Apart from the sought-after international designer range, the loft space, which she affectionately dubbed „design jungle“, also features fashion by the local heroines Me in Vienna, as well as characteristic pieces from her own fashion label, which Hofer a graduated fashion designer herself founded in 2016 (during her time as owner & CEO of eigensinnig KG) and which she globally marketed at Paris Fashion Week.
The selection is rounded off by extravagant leather bags by Pal Offner, unconventional glasses by VAVA Eyewear and very special unisex fragrances and home fragrances by the French perfumers Mad et Len, which form the subtle link between avantgarde fashion and interior.